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In simple terms, Alexa Traffic Rank is a rough measure of a website's popularity, compared with all the others out there on the internet, taking into account both the number of visitors and the number of pages viewed on each visit.

Alexa collects traffic data on a daily basis from millions of users who have installed the Alexa toolbar, and other sources, and then uses a complex mathematical formula on three months' worth of data to arrive at the ranking for each site.

Our system detects the presence of the Alexa toolbar and delivers those visitors to the advertiser's website based on the country they have selected.  Please note that Alexa orders must be free from sound and pops.